Reputation & Culture

Reputation is the Real Competitive Advantage

In today’s B2B landscape—where one breach of trust, one misaligned message, or one unhappy stakeholder can cascade into long-term brand erosion—your reputation is everything.

At Gattaca, we don’t just manage reputations. We protect potential. We work alongside bold tech innovators and challenger brands to ensure your brand is trusted when it matters most—by investors, customers, partners, and employees.

We are not a crisis hotline. We are your long-term strategic partner, building, defending, and elevating your brand in the eyes of those who matter.

Built for the B2B Battleground

You operate in high-stakes environments. Complex products. Long sales cycles. Discerning decision-makers. And the margin for error? Razor-thin.

Gattaca is fluent in this world. Our reputation management services are crafted for the realities you face—because we’ve lived them.

Our Focus

  • Proactive monitoring and diagnostics to identify risks before they become problems. From employee Glassdoor sentiment to analyst chatter, we track the signals behind the noise.

    You can’t manage what you can’t see.

  • We shape and align your public narrative across every stakeholder touchpoint—from PR to internal comms to analyst relations—ensuring what you say and how you say it earns trust.

    Every message is a moment of truth.

  • When things go wrong—and sometimes they do—we respond with speed, clarity, and humanity. Our seasoned strategists are by your side to mitigate damage and lead recovery.

    Reputation isn’t built in the spotlight—it’s revealed in how you handle the dark.

  • Today, sustainability isn’t optional—it’s foundational. We help you communicate your environmental, social and governance commitments with credibility and clarity. Whether you're pre-IPO, scaling your ESG reporting, or facing scrutiny, we align purpose with proof, story with substance.

    Services include:

    • ESG narrative development

    • Stakeholder mapping (investors, regulators, employees, partners)

    • Sustainability comms strategy

    • Materiality-based reputation planning

    • Issue-specific risk management (e.g., carbon claims, ethical sourcing, AI ethics)

    Because greenwashing kills trust—and transparency builds it.


  • Reputation starts from the inside. We help you align employee experience, leadership behavior, and brand values—so your people become your greatest advocates.

    Our expertise:

    • Employee Experience and Value Proposition Design ( EVP )

    • Culture Diagnostics & Strategy

    • Internal Communications Strategy

      Culture leaks. Let’s make sure what leaks builds your brand.

Our Approach: Human-First, AI-Enhanced

At the heart of everything we do is a deep belief that people drive brand, culture, and reputation. But people are complex—so we use advanced AI modeling not to replace the human element, but to illuminate it.

Our human-first, AI-enhanced approach allows us to uncover deeper insights, patterns, and behavioral dynamics that traditional methods often miss. It helps us move faster, with more precision, while still honoring the nuance and emotion that drive real change.

By combining empathy-driven consulting with predictive analytics and modeling, we help organizations:

  • See where alignment is breaking down—before it becomes a risk

  • Understand what employees actually value, not just what they say

  • Activate culture in ways that are emotionally resonant and strategically effective

It’s a more modern, intelligent way to build internal alignment and advocacy—grounded in what makes us human, and elevated by what technology can reveal.

Why Challenger Brands Choose Gattaca

✔️ We speak your language

Tech isn’t just a category—it’s a mindset. We understand the complexity and nuance of B2B solutions and the scrutiny that comes with disrupting the status quo.

✔️ We build for resilience, not just reaction

Reputation isn’t a press release. It’s a system. We design strategies that endure market volatility, leadership change, funding pressures, and digital noise.

✔️ We bring empathy to every engagement

Behind every issue is a team of real people navigating tough decisions. We bring the human lens to brand protection—helping you build trust the right way.

Trusted by Leaders Who Challenge the Status Quo

Gattaca supports startups backed by tier-one investors, scale-ups in transition, and public companies preparing for the next inflection point. They all trust us for one reason:

We get what’s at stake—and we deliver.

Client Results

Our team had the privilege to work with Gattaca, a very experienced team of professionals, who understand the need to provide a tailored approach. They produce high-quality work and with natural ease, create strong relationships. Their unique approach enabled a fresh perspective and provided valuable insights into forging a focused strategic people and culture plan and an exciting way forward. 

Leon Takimoana — Deputy Chief Executive (People & Culture)                                                Te Waananga O Aotearoa

Client Results

Working with Gattaca Group has been a very positive experience for the TOMRA Food team. Their extensive understanding of brand identity, video production, technology storytelling, and strategic public relations, positively impacted our communication efforts in New Zealand, and into our broader global markets. Their knowledge and support in crisis communications and media training was beneficial during a recent high profile company event, helping us to handle challenges effectively and without impact to our brand reputation. They always delivered, above and beyond our expectations, delivering high-quality results that drive impact. Having Gattaca Group as a trusted communications partner has proven to be a highly beneficial experience and I look forward to continuing this relationship in the future. 

Michelle Haynes Leon Takimoana — 
VP, Head of Marketing & Communications TOMRA Food

Reputation & Culture Team