Reputation Communications

Why Reputation Matters in B2B

Before prospects open your email or take your sales call, they’re already researching you.
They check your leadership team. They scan LinkedIn. They read reviews.
What they find—or don’t—can kill the deal before it starts.

88% of B2B buyers research a vendor online before engaging.
(Source: Forrester)

What We Deliver

We don’t do spin—we build reputation engines that reinforce trust, amplify credibility, and convert doubt into confidence.

Executive Thought Leadership

We position your leaders as the go-to experts in your industry—through LinkedIn strategy, bylined articles, speaker placements, and media visibility that opens doors before your sales team knocks.

Review & Ratings Management

We help you own the conversation on platforms like G2, Gartner Peer Insights, Clutch, and TrustRadius. From review acquisition to response strategy, we turn silent customers into public advocates.

Customer Success Storytelling

Case studies and testimonials aren’t nice-to-haves—they’re conversion assets.
We script, design, and produce high-impact success stories that influence decision-makers across the buying committee and out in the communities with people and stakeholders you work with and want to on-board.

Crisis & Reputation Risk Comms

Things go sideways. We help you respond with clarity, protect your positioning, and maintain stakeholder trust when it matters most.

Where It Fits in the Funnel

Funnel Stage

Awareness

Executive presence and thought leadership build credibility early.

Consideration

Reviews and testimonials validate your claims.

Decision

Reputation gives stakeholders the confidence to say yes.

The Outcome

  • More confident buyers

  • Higher deal close rates

  • Shorter sales cycles

  • Brand equity that compounds over time

Client Results

Our team had the privilege to work with Gattaca, a very experienced team of professionals, who understand the need to provide a tailored approach. They produce high-quality work and with natural ease, create strong relationships. Their unique approach enabled a fresh perspective and provided valuable insights into forging a focused strategic people and culture plan and an exciting way forward. 

Leon Takimoana — Deputy Chief Executive (People & Culture)                                                Te Waananga O Aotearoa

Client Results

Working with Gattaca Group has been a very positive experience for the TOMRA Food team. Their extensive understanding of brand identity, video production, technology storytelling, and strategic public relations, positively impacted our communication efforts in New Zealand, and into our broader global markets. Their knowledge and support in crisis communications and media training was beneficial during a recent high profile company event, helping us to handle challenges effectively and without impact to our brand reputation. They always delivered, above and beyond our expectations, delivering high-quality results that drive impact. Having Gattaca Group as a trusted communications partner has proven to be a highly beneficial experience and I look forward to continuing this relationship in the future. 

Michelle Haynes Leon Takimoana — 
VP, Head of Marketing & Communications TOMRA Food

Reputation Team