Kath Knight

Chief People & Cultural Strategist

Kath is a respected voice in cultural transformation and employee experience, with a career dedicated to helping brands connect more meaningfully with their people. As Chief Digital Brand & Cultural Strategist at Gattaca, she leads strategy across People, Culture, and Employee Value Proposition—bringing together creative insight and business alignment to build strong, purpose-driven organizations from within.

She’s known for her ability to diagnose cultural gaps, shape EVP strategies, and activate internal alignment through digital storytelling and high-impact cultural frameworks.

Kath’s approach is human-led, insight-driven, and future-focused—underpinned by smart use of AI to surface deeper patterns in engagement and behavior. She partners with organizations to create cultures where people feel connected, valued, and inspired to advocate from the inside out.

For B2B brands seeking lasting cultural alignment and meaningful transformation, Kath brings the rare ability to connect strategy with heart, and ambition with authenticity.

As Chief Cultural Strategist, it’s Kath’s role to develop the framework to enable successful purpose-driven transformation. Harnessing best-practice design and communication principles, Kath, together with our team, work alongside the client to bring the framework to life. Starting with a People and culture audit to the creation of a custom playbook and compelling narrative to inspire belief and action, it’s then embedded through deliberate and consistent initiatives and communications to achieve success.

Partnering with many of our countries most known and loved brands, Kath has helped them lead purposefully through transformation.

AIG, ACC, North Star, Mercury Energy, Transpower, Ballance, Contact Energy, Land Information New Zealand, Southern Cross to name a few.