WAYFINDERS FOR FRONTIER TECHNOLGY

We exist because the world's most important technology keeps losing to hesitation.

FOUNDED

Wayfinders

Not consultants. Not an agency. Something older and more useful - people who have crossed this terrain before, who know where the ground shifts, where the current runs against you, and where the opening is that nobody else, can see yet.

You don't hire a wayfinder because you're lost. You hire one because you're ahead of the map - and the stakes are too high and the opportunities to big to navigate alone.

Gattaca was founded on what decades in frontier markets kept confirming: the gap between a breakthrough and its adoption has never been technical. It's always been belief and trust.

We assembled an elite team of precision strategists, narrative architects, technologists, and reputation builders — to act as wayfinders. To architect the beliefs that build trust and close that gap.

For the companies building what comes next. For leaders who want senior eyes and hard-won experience to read the data, the people, and the moments - and trust the instincts that data alone will never replace.

Warwick Petersen, Founder

OUR TEAM

Eight precision wayfinders.
One continuous logic.

  • WARWICK PETERSEN

    FOUNDER - STRATEGIC DIRECTOR

    Turns frontier technology into market-ready conviction.

  • DAN MATTHEWS

    BRAND STRATEGY & NARRATIVE PARTNER

    Dan turns strategic clarity into narrative distinction - empowering leaders to define their category, not just compete in it.

  • PHILLIP PRESNALL

    STRATEGY & GROWTH PARTNER Translates complex strategy into the decisions that actually move organisations

  • CRAIG PITOUT

    DIGITAL TRANSFORMATION & AI INNOVATION ARCHITECT

    Craig turns complex digital transformations into actionable strategies that deliver results.

  • KATH KNIGHT

    BRAND & PEOPLE STRATEGIST

    Kath unifies brand strategy, people alignment, and organisational narrative to turn internal clarity into external trust and growth.

  • RICHARD NELSON

    MARKETING TECHNOLGY & AUTOMATION STRATEGIST

    Builds the growth infrastructure that compounds belief into pipeline.

  • STEVE MAC

    HEAD OF PR & REPUTATION

    Steve elevates narrative into reputation - turning attention into authority and trust into tangible influence.

  • HAMISH LACHLAN

    STRATEGY & ADVISORY LEADS

    Hamish turns complex business and operational challenges into clear strategies that drive adoption, growth, and lasting impact.

TRUSTED BY INDUSTRY LEADERS

We work with the organisations building the future across frontier and industrial sectors - where clarity is mission-critical and execution has to be world-class.


WHAT PARTNERS SAY