WAYFINDERS FOR FRONTIER TECHNOLGY
We exist because the world's most important technology keeps losing to hesitation.
FOUNDED
Wayfinders
Not consultants. Not an agency. Something older and more useful - people who have crossed this terrain before, who know where the ground shifts, where the current runs against you, and where the opening is that nobody else, can see yet.
You don't hire a wayfinder because you're lost. You hire one because you're ahead of the map - and the stakes are too high and the opportunities to big to navigate alone.
Gattaca was founded on what decades in frontier markets kept confirming: the gap between a breakthrough and its adoption has never been technical. It's always been belief and trust.
We assembled an elite team of precision strategists, narrative architects, technologists, and reputation builders — to act as wayfinders. To architect the beliefs that build trust and close that gap.
For the companies building what comes next. For leaders who want senior eyes and hard-won experience to read the data, the people, and the moments - and trust the instincts that data alone will never replace.
Warwick Petersen, Founder
OUR TEAM
Eight precision wayfinders.
One continuous logic.
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WARWICK PETERSEN
FOUNDER - STRATEGIC DIRECTOR
Turns frontier technology into market-ready conviction.
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DAN MATTHEWS
BRAND STRATEGY & NARRATIVE PARTNER
Dan turns strategic clarity into narrative distinction - empowering leaders to define their category, not just compete in it.
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PHILLIP PRESNALL
STRATEGY & GROWTH PARTNER Translates complex strategy into the decisions that actually move organisations
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CRAIG PITOUT
DIGITAL TRANSFORMATION & AI INNOVATION ARCHITECT
Craig turns complex digital transformations into actionable strategies that deliver results.
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KATH KNIGHT
BRAND & PEOPLE STRATEGIST
Kath unifies brand strategy, people alignment, and organisational narrative to turn internal clarity into external trust and growth.
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RICHARD NELSON
MARKETING TECHNOLGY & AUTOMATION STRATEGIST
Builds the growth infrastructure that compounds belief into pipeline.
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STEVE MAC
HEAD OF PR & REPUTATION
Steve elevates narrative into reputation - turning attention into authority and trust into tangible influence.
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HAMISH LACHLAN
STRATEGY & ADVISORY LEADS
Hamish turns complex business and operational challenges into clear strategies that drive adoption, growth, and lasting impact.
TRUSTED BY INDUSTRY LEADERS
We work with the organisations building the future across frontier and industrial sectors - where clarity is mission-critical and execution has to be world-class.

