Our purpose
Turning complexity into commercial momentum.
Gattaca is a dynamic founder-led commercial strategy system that helps ambitious organisations translate complex capability into clear market understanding, trust, and adoption.
We work at the intersection of positioning, narrative, brand, AI-enabled communication, digital experience, and commercial design to improve how organisations are perceived and acted upon in the market.
From boardroom strategy to customer-facing execution, we align how organisations present themselves across every critical commercial moment, so value is understood faster, trust is formed earlier, and buying decisions happen sooner.
We don’t just help companies communicate better.
We accelerate understanding that converts into revenue.
Our Story
“My life’s work is driven by a belief in pushing boundaries, backing the people, ideas, and industries shaping the future by challenging existing thinking, going further and shaping better solutions together.”
Warwick Petersen, Founder and Senior Managing Director
Gattaca was founded on a simple observation:
most companies don’t fail because they lack strategy or capability, they fail because that capability is not clearly understood, trusted, or converted into market action. From the beginning, the focus has been on closing that gap between what organisations can do, and what the market is able to recognise.
We work at the intersection of positioning, narrative, design, and commercial execution, turning complex capability into clear, coherent signals that the market can act on.
Across sectors including technology, infrastructure, robotics, electrification, government, and advanced industry, the focus has remained consistent:
reduce friction in understanding, increase confidence in decision-making, and improve the speed at which value is realised, driving market adoption.
Today, Gattaca operates as a lean yet powerfully resourced and well connected independent collective, extending its capability and reach while maintaining a consistent principle of execution: clarity first, impact always.
Because scale only matters when it translates into adoption.
Specialist network
Our long standing senior partners bring focused capability across strategy, technology, design, communications, production, and sector domains. Our clients don’t carry fixed cost or idle capability, they deploy capital directly into the work that drives revenue, pricing power, and market position.
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WARWICK PETERSEN
FOUNDER - STRATEGIC DIRECTOR
Turns frontier technology into market-ready conviction.
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DAN MATTHEWS
BRAND STRATEGY & NARRATIVE PARTNER
Dan turns strategic clarity into narrative distinction - empowering leaders to define their category, not just compete in it.
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PHILLIP PRESNALL
STRATEGY & GROWTH PARTNER Translates complex strategy into the decisions that actually move organisations
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CRAIG PITOUT
DIGITAL TRANSFORMATION & AI INNOVATION ARCHITECT
Craig turns complex digital transformations into actionable strategies that deliver results.
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KATH KNIGHT
BRAND & PEOPLE STRATEGIST
Kath unifies brand strategy, people alignment, and organisational narrative to turn internal clarity into external trust and growth.
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RICHARD NELSON
MARKETING TECHNOLGY & AUTOMATION STRATEGIST
Builds the growth infrastructure that compounds belief into pipeline.
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STEVE MAC
HEAD OF PR & REPUTATION
Steve elevates narrative into reputation - turning attention into authority and trust into tangible influence.
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HAMISH LACHLAN
STRATEGY & ADVISORY LEADS
Hamish turns complex business and operational challenges into clear strategies that drive adoption, growth, and lasting impact.
TRUSTED BY INDUSTRY LEADERS
We work with the organisations building the future across frontier and industrial sectors - where clarity is mission-critical and execution has to be world-class.

