A journey, not a menu.
The best commercial outcomes don't come from picking a service off a list. They come from doing the work in the right order - understanding first, strategy second, execution third.
Here's how we work.
THE PROCESSEvery engagement follows the same logic: understand first, then act.
Most agencies start at activation and work backwards. We start at the human truth and work forwards. That's not a philosophical preference it's why the work performs. Each stage compounds the one before it, and we stay in every stage until it's ready to move..
01
DIAGNOSEFind the real constraint.
Not the presenting one.
Most growth problems aren't what they appear to be. A pipeline issue is often a perception issue. A talent problem is often a culture narrative problem. A sales cycle that's too long is often a trust problem. We find the root cause before we prescribe anything.
Using AI-augmented market and brand audits alongside deep stakeholder interviews, we surface the real friction - perceptual, strategic, or systemic — that's holding your business back. The output is a Strategic Narrative Platform: your validated problem definition, your opportunity territory, and your prioritised growth bets. The intellectual backbone of everything that follows.
The outcome
A clear-eyed diagnosis and a Strategic Narrative Platform your whole organisation can move from.
Investment & timeline
NZD $5k–$15k · 4–6 weeks
02
POSITIONBuild the reputation
you intend to have.
In B2B, you don't just compete on capability. You compete on perception. Most companies let their reputation happen to them. We engineer it - deliberately, from the inside out.
We build the narratives that put ambitious organisations in the right rooms, on the right radars, and ahead of the right conversations. Corporate and executive narrative development, market positioning, thought leadership strategy, employer brand, internal culture alignment — all of it flowing from a single, coherent story about who you are and why it matters. Because when what you say externally matches what your people live internally, momentum compounds.
The outcome
A reputation that opens doors, attracts talent, and turns market perception into commercial advantage - before, during, and after every growth move.
Investment & timeline
NZD $15k–$40k+ · 8–12 weeks initial, ongoing advisory available
03
GOEnter the market
with conviction.
Most GTM strategies fail not because the thinking is wrong — because the execution was never built to move. We build yours to move from day one.
Segmentation, competitive positioning, launch sequencing, executive alignment — every element designed around one thing: revenue. Hard KPIs, scenario modelling, stakeholder briefings that actually land.
A strategy your team can act on. Monday morning.
The outcome
Built for execution, not the shelf - with the alignment and momentum to make the launch count.
Investment & timeline
$20k–$50k · 6–12 weeks
04
ACTIVATETurn strategy into
market momentum.
Execution without strategy burns budget. Strategy without execution is just a document. This is where everything comes together.
Every campaign is built on your Strategic Narrative Platform - positioning validated, message sharp, audience understood. We deploy it across campaign platforms, content built to convert, paid and earned media, with AI-assisted optimisation and human judgement on every call that matters.
We track against business outcomes. Not vanity metrics. And we stay in it until the results compound.
The outcome isn’t a report it’s revenue.
Qualified pipeline, measurable revenue, and lasting market influence - with a performance model that puts our skin in the game.
Investment & timeline
$10k–$30k/month + performance · Ongoing
OUTSIDE THE JOURNEY
Sometimes you need
one thing done exactly right.
Not every engagement starts at the beginning. Some start with a single, well-executed asset that changes how the market sees you - a hero film, an animation series, a thought leadership piece, a campaign launch asset. We call these Precision Briefs.
Every Precision Brief is built on your commercial objective, not a creative brief. Scoped. Fixed fee. Strategically grounded. Delivered with the full weight of Gattaca's thinking behind every frame, word, and decision - and with the same standard we hold for engagements ten times the size.
Film & Video Hero & brand films, animation series, explainer content
Sales Enablement Pitch collateral, capability decks, proposal narratives
Thought Leadership Executive positioning, long-form content, editorial strategy
Employer Brand Culture narratives, EVP content, talent attraction campaigns
Reputation Assets Positioning activation, campaign launch, market announcements
Campaign Content Integrated launch assets across paid, earned, and owned
If we don't find it, you don't pay for it.
Every diagnostic engagement carries a simple commitment: if we fail to identify at least three times our fee in validated commercial opportunity, the balance is waived. We offer this because we've never had to honour it - but also because it's the only honest way to ask someone to trust us with their most important problems.
Ready to start
with the truth?
The diagnostic conversation costs nothing. No pitch, no deck — just an honest look at where your communications are losing ground and what it would take to turn that around.
Book a conversation · See our work