Warwick Petersen

Chief Executive - Director of Business & Customer Strategy

Warwick leads with a clear belief: that business performance and brand reputation start from within. As CEO and Director of Business & Customer Strategy, Warwick brings a human-centered lens to transformation—grounded in culture, employee experience, and leadership alignment.

With a background spanning marketing, creative strategy, and business transformation, Warwick partners with B2B leaders to unlock growth from the inside out. Under his leadership, the firm has become known for blending strategic clarity, creativity with cultural intelligence—supporting brands through change, alignment, and activation.

A key part of Warwick’s approach is integrating AI modeling to deepen insight and guide smarter decisions. Rather than replacing human judgment, this technology supports it—helping teams anticipate brand evolution, cultural gaps, measure internal engagement, and activate more meaningful change and customer engagements.

Measured, modern, and people-first, Warwick is committed to helping organizations build from the inside—so reputation becomes something you earn, not just something you manage.

• Gattaca, Founder & CEO: Built a powerhouse for digital transformation, marketing, and creative services, answering the demand for bold, senior-level consulting.

• Rocked roles as CEO, of Digital Station and Sales & Marketing Manager for Kerry Packer Good Health, and Creative Agency Director, with a track record blending sales, marketing, and creative genius and tech across industries.

• Master storyteller, leading teams and crafting strategies that deliver massive impact.