Adept Group (Acquired by OSF Digital)

A leading New Zealand Salesforce consultancy with deep B2B commerce and CPQ expertise and strong enterprise relationships across ANZ.

The Challenge Adept was highly regarded locally but needed to sharpen how they positioned themselves in a rapidly consolidating global Salesforce ecosystem to unlock larger opportunities and strategic partnerships.

Gattaca’s Work We helped Adept clarify their market position, define where and how to compete, and build a clear strategic narrative that highlighted their strengths in B2B commerce and enterprise transformation.

The Outcome: Adept was recently acquired by OSF Digital, gaining immediate global scale while giving OSF a strong ANZ foothold. The strengthened positioning played a key role in the successful outcome.

“Gattaca Consulting Group helped us better understand our markets and ‘where’ and ‘how’ to compete. This provided the foundation to our new strategy which was vital to our success and helped in our acquisition and global partnership with OSF Digital. The Gattaca team were fast, responsive, insightful and great to work with.” — Kris Boyd, Executive Commerce Director, OSF Digital (formerly Adept Group)