We unite people, strategic thinking, curiosity and passion to build humanly relevant brand experiences and go to market activations that stand for something.

Step-by-Step Guide:

Ignition Method

“The heavy lifting is in the thinking” The Ignition Method is Gattaca’s proprietary approach combing ai data science, creative and B2B marketing that’s bold, human, and transformative impacting brand equity, sales teams and ultimately revenue operations.

Below is a detailed guide on how we might work with you to create campaigns that spark progress and stand out results in cluttered, highly competitive information saturated markets.

Step 1:

Immerse in the human context

Objective:

  • submerse our selves in your culture to understand your true mission, audience, and the human stakes driving the business.

What we do:

  • Conduct stakeholder interviews with leadership, employees, and customers to uncover their values, challenges, and aspirations.

  • Perform deep market research, leveraging tools like audience segmentation and competitive analysis to identify emotional and professional drivers.

  • Facilitate workshops to explore the client’s “why”—the human impact of their tech or industrial solutions (e.g., safer factories, sustainable energy)

    Outcome:

  • A comprehensive insight deck that maps the client’s story, audience personas, and market opportunities, focusing on emotional resonance over technical specs.

Step 2:

Discover the spark (The Big Idea)

What we do:

  • Host collaborative ideation sessions with Gattaca’s creative, strategy, and client teams to brainstorm disruptive concepts.

  • Focus on humanly relevant themes (e.g., “empowering communities” for a renewable energy client) rather than product features.

  • Refine ideas to ensure they’re versatile across channels (video, podcasts, campaigns) and emotionally compelling.

    Outcome:

  • A single, powerful idea (e.g., “Fueling Human Triumphs”) that serves as the campaign’s emotional and strategic anchor.

Step 3:

Craft the strategic blueprint

Objective:

Translate the big idea into a data-driven, multi-channel campaign strategy.

What we do:

  • Develop a messaging framework that aligns the big idea with audience pain points and business goals.

  • Map out channel plans, prioritizing video-first content (e.g., cinematic brand films), podcasts, and sales enablement assets to maximize engagement.

  • Set measurable KPIs, such as lead generation, brand sentiment, or pipeline growth, to balance creativity with accountability.

    Outcome:

  • A detailed campaign roadmap outlining creative deliverables, channel tactics, and success metrics.

Step 4:

Ignite with creative execution

Now, the real magic happens. With a strategy in place, we move into full execution mode. Our experienced team of designers, developers, content creators, and marketers seamlessly bring everything to life across multiple touchpoints, ensuring consistency and alignment with your brand’s story.

Objective:

  • Bring the big idea to life through emotionally resonant, high-impact deliverables.

What we do:

  • Campaign Activation: We launch your campaigns across multiple platforms, from digital ads and email marketing to social media, print, and more.

  • Creative Production: Our video, animation, and content teams execute on the creative vision with high-quality, polished content.

  • Integrated Experience: Whether it's through immersive experiences like virtual reality or real-world activations, we create seamless brand experiences that captivate and engage.

  • Produce video content (e.g., narrative-driven explainer videos or thought leadership series) that tells the client’s story with cinematic flair.

  • Create podcasts featuring client leaders or customers to humanize the brand and build trust.

  • Design sales enablement tools (e.g., story selling decks, demos, info graphics ) that empower client teams to close deals with confidence.

  • Execute campaigns across digital (social, PPC), experiential (events), and content (whitepapers) channels, ensuring consistency in tone and message.

    Outcome:

  • A cohesive suite of creative assets that captivate audiences and drive emotional and behavioral impact.

Step 5:

Monitoring, Optimization & Refinement

Marketing doesn’t end once the campaign is live. At Gattaca, we believe in continuous improvement. We track performance, analyze data, and refine strategies to ensure optimal results. Our data-driven approach allows us to make real-time adjustments that maximize ROI and drive sustained success.

Objective:

Refine the campaign in real-time to maximize performance and demonstrate ROI

Once we’ve honed in on the creative direction, we build a comprehensive strategic roadmap that outlines the path forward. This phase ensures we have a clear plan for executing marketing and PR campaigns across multiple touchpoints and channels, tailored to meet your business objectives.

What we do:

  • Omnichannel Strategy: We design campaigns that are consistent across all channels—whether it's digital, social, print, or experiential marketing.

  • Channel Planning: We identify the best platforms and tactics to reach your target audience and optimize for conversions.

  • Timeline & Milestones: We create a detailed timeline with key deliverables and milestones to ensure we stay on track.

  • Monitor campaign performance using analytics tools to track engagement (e.g., video views, social shares), conversions, and pipeline impact.

  • Conduct A/B testing on digital ads, email sequences, and landing pages to optimize results.

  • Gather audience feedback through surveys or social listening to ensure the campaign remains relevant and resonant.

  • Adjust creative or strategic elements based on data insights while preserving the core idea’s integrity.

    Outcome:

  • An optimized campaign that delivers measurable results, such as increased leads or brand awareness, while maintaining emotional impact.

Step 6:

Reflect and scale

At Gattaca, we are invested in your long-term success. We don’t just focus on short-term wins; we build marketing strategies that grow and evolve with your business. Our holistic approach is designed for scalability, ensuring that your brand remains relevant and competitive in the marketplace as your business expands.

Objective:

  • Evaluate the campaign’s success and identify opportunities for future growth.

    What we do:

  • Compile a post-campaign report detailing KPIs, audience impact, and business outcomes (e.g., 20% pipeline growth, 30% brand sentiment lift).

  • Host a debrief with the client to discuss successes, learnings, and next steps.

  • Identify opportunities to scale the big idea into new campaigns, markets, or formats (e.g., a follow-up podcast series or global campaign).

  • Sustained Engagement: We help you maintain ongoing engagement with your audience, building long-term relationships through content and campaigns.

  • Brand Evolution: As your brand grows, we continue to refine your strategy and creative to adapt to market changes, customer needs, and new opportunities.

  • ROI Tracking & Reporting: We measure long-term success, helping you track the ROI of your marketing investments and fine-tune strategies for continued growth.

    Outcome:

  • A clear understanding of the campaign’s impact and a strategic plan for ongoing collaboration to sustain momentum.

Why It Works

The Ignition Method stands out because it rejects B2B’s cold, transactional norms.

By starting with human insights, anchoring on a bold idea, and blending emotional storytelling with strategic precision, Gattaca creates campaigns that don’t just perform—they inspire. Our video-first, multi-channel approach ensures every project resonates deeply while driving measurable results, setting us apart from competitors’ formulaic, sleep inducing metrics-only tactics.

Ignite is more than just a process; it’s a data driven and a personal commitment to you, your people and your success at every stage.

We will deep dive with you, bring in the best people in the industry to solve any marketing, brand or communications problems that might be holding you back.

We will show up 100%, connect creative thinking and thought leadership with strategic insight and technological innovation that you can drive to deliver marketing and coms campaigns that don’t just look good— they will move the needle of influence and sales.