Execution Is the Advantage.

Strategy is theory.
Execution is leverage.

As you well know, B2B tech, markets are brutal and don’t reward intention. They reward precision and clarity wiht trust and buying power.

The companies that win don’t just tell better stories - they operationalise them.

At Gattaca, execution isn’t a service layer. It’s a finely tuned strategically led delivery system unifying narrative, brand and commercials.

We design and deploy the full commercial architecture behind your brand - the strategic thinking, assets, environments, platforms, and campaigns that carry weight in serious markets.

GTM SYSTEMS

OUTCOMES

Strategic clarity - Internal alignment - Market confidence.

Best suited for:

Launching new products
Entering new markets
Repositioning
Scaling after plateau

DESIGN CLARITY BEFORE ACTIVATION

Before you scale activity, raise capital, or invest in campaigns - your positioning, narrative and offer architecture must be finely tuned and aligned.

GTM PACKAGES

Key Outcomes / Deliverables:
NZD 25–40k
- Brand positioning framework (vision, mission, values, personality, tone)
- Core narrative architecture (hero story, key messages, story arcs)
- Visual identity foundations (logo refresh / system, color palette, typography, basic guidelines)
- Brand & narrative playbook for launch assets
- Alignment session with leadership / founders
  Not Included:
- Video production, social campaigns, PR execution
Key Outcomes / Deliverables:
NZD 19 – 42k
- Refined narrative & positioning and story board ready for launch
- Script + creative direction for 1 hero video
- 1 -2 production day at 1 location full crew and sound
- 1 hero video (60–90s) + 2 short-form cutdowns
- 2 rounds of edits per asset
- Delivery-ready digital assets for social, web, and sales use
  Not included but available add-ons:
- Motion Graphics
- PR strategy or earned media execution
- Sales decks or investor assets
- Unlimited revisions
Key Outcomes / Deliverables:
NZD 55–75k
- Full GTM narrative & launch positioning
- Hero film concept, storyboard & scripting
- Cinematic hero film (drone + human-centric storytelling)
- 1–2 production days, multiple locations if needed
- 3–5 short-form launch assets for social / digital / lead gen
- PR narrative alignment & deployment strategy
- Trade shows concept designs.
- 2 rounds of edits per asset
  Not Included but available add-ons:
- Full brand redesign
- Media pitching or guaranteed coverage
- Paid media management
- Raw footage ownership
- Unlimited revisions

IN-MARKET GROWTH

HOW WE TURN POSITIONING INTO PIPELINE

Once the architecture is clear, we operationalise it,

We build the commercial layer that drives traction:

High-performance digital platforms
Sales enablement systems
Campaign frameworks
Conversion architecture
Ongoing Optimisation

OUTCOMES

Revenue Momentum - Improved Win Rates - Pipeline Acceleration.

Best suited for:

Scaling Revenue
Improving conversion
Activating a refined GTM
Commercialising innovation

PACKAGES

Key Outcomes / Deliverables:
NZD 12–25k / month‍ ‍
- 8–12 short-form content assets per cycle (video, social, digital)
- Monthly content production & narrative alignment
- Performance-led optimisation & analytics reporting
- Quarterly refresh of messaging & assets
  Not Included
  Cost Estimate available on request:
- Full campaign management or ABM activation
- Hero film production
- Sales deck creation
Key Outcomes / Deliverables:
NZD 35–60k
- Sales deck narratives & one-pagers aligned to GTM positioning
- Video variants for product / use-cases
- Training & alignment kits for sales / commercial teams
- Templates for future internal use
  Not Included:
- Marketing campaigns or distribution
- Paid media or lead gen
Key Outcomes / Deliverables:
NZD 5-15k / month
- Thought leadership content strategy & production
- Executive / founder story development
- PR strategy alignment (narrative-focused)
- Content for speaking engagements, industry articles, or awards submissions
- Media Training
- Crisis Management ( POA )
  Not Included
- These extensions available on request:
- Photography/ Video
- Media pitching or PR placement guarantees
- Paid advertising
- Social media daily management
Key Outcomes / Deliverables:
- ICP mapping & targeted account strategy
- Campaign creative system & personalisation templates
- Short-form content tailored to accounts
- Tradeshow / activation support
- Alignment with sales / marketing teams
  Not Included but extension costings available of request.
- Full digital marketing campaign execution
- Paid media buying
- Ongoing content creation outside the campaign cycle
Key Outcomes / Deliverables:
Indicative Investment / Duration:
- NZD: $45,000 – $80,000
- AUD: $50,000 – $88,000
- Duration: 8–12 weeks depending on scope and complexity.
- Fully scoped digital experience platform (website, microsite, landing page system, or product portal)
- High-performance architecture: speed, SEO, accessibility, and conversion-focused design
- Narrative-aligned user experience (storytelling mapped to user journeys)
- Interactive modules / dynamic content (videos, case studies, forms, demos)
- Analytics setup and tracking for performance insights
- Integration with CRM, marketing automation, and lead capture systems
- Handoff documentation and basic training for client teams
Scope Guard / Not Included:
- Ongoing content creation beyond launch
- Paid media / campaign management
- Full-scale enterprise integrations (beyond CRM/automation connectors)
- Multi-language or localisation unless scoped separately
- Full SEO strategy / ongoing optimisation (can be offered as add-on)
- see our case studies

SECTOR FOCUS

New Ventures & Deep Tech

Founders and teams commercialising complex technology, where clarity, credibility, and adoption matter as much as the breakthrough itself. We help translate innovation into market-ready positioning, GTM structure, and narrative that earns trust fast.

SaaS & Platform Companies

Product-led and enterprise SaaS businesses scaling into new markets or segments - where differentiation, category clarity, and revenue alignment drive growth. We sharpen positioning, strengthen digital experience, and equip sales and marketing with systems that convert traction into momentum.

Industrial & Infrastructure

Established organisations navigating transformation, expansion, or category redefinition, where trust, reputation, and stakeholder alignment are critical to progress. We bring strategic clarity and disciplined execution to complex environments fast.

Enterprise Transformation

Transformation-stage enterprises retooling their brand, culture, and commercial systems for relevance and growth. We align narrative, people, and GTM execution to ensure ambition translates into measurable impact.