CREATIVE DIRECTION
Know where you’re going - and why.
We get clear on where you can win, who you need to win with and what needs to change to get there.
We bring senior creative thinking, challenge conventional thinking and build the ideas, processes and capability needed to produce stronger work, faster.
TURNING COMPLEXITY INTO COMMERCIAL IMPACT
When global electrification giant, ABB chose Gattaca as their approved strategic creative and demand generation partner, it’s clear validation of capability at the highest level.
ABB Global needed a partner with global reach, deep domain experience in complex technologies, a proven ability to work with high-value customers, and the speed to deliver under real pressure. We solve expensive problems, unclear positioning, slow demand generation, and weak commercial conviction, fast and effectively.
Whether you’re selling multi-million or multi-billion dollar solutions in automation, electrification, and motion technologies, weak messaging doesn’t cut it. You need sharp, high-signal demand engines that help sophisticated buyers quickly understand your value, trust your capability, and choose you over the competition.
Our Capabilities
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At GATTACA, Creative strategy is the backbone of every successful marketing campaign or brand initiative, encompassing a comprehensive approach to ideation, execution, and engagement.
For us, it involves strategic thinking that blends artistic innovation with clear business objectives, aiming to capture attention, evoke emotions, and drive action.
A well-crafted creative strategy aligns with the brand's identity, resonates with the target audience, and differentiates the brand in a competitive landscape. It leverages storytelling, visual elements, and interactive experiences to create memorable and impactful brand narratives that leave a lasting impression. Creative strategy goes beyond aesthetics; it's about crafting compelling narratives, building meaningful connections, and ultimately achieving business goals through creativity and strategic thinking.
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Copywriting holds immense power in capturing attention, conveying messages persuasively, and driving desired actions. With the right words, tone, and storytelling techniques, copywriting can influence perceptions, build brand affinity, and ultimately convert prospects into loyal customers.
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Our work demonstrates, Brand and art direction have the power to visually communicate a brand's identity, values, and personality to the audience. Through cohesive visual elements, color schemes, typography, and imagery, art direction creates a memorable and consistent brand experience that resonates with customers and fosters brand loyalty, leading to improved brand equity and performance.
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Graphic design and animation have the power to transform complex tech ideas into visually compelling and easily digestible content. By combining creative visuals, 3D motion graphics, and storytelling, they capture attention, convey messages effectively, and enhance user engagement, making them invaluable tools for communication and brand storytelling.
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Our Full-service creative production teams harnesses the power of integrated expertise across multiple disciplines to deliver cohesive and impactful creative solutions.
By combining strategy, design, content creation, and execution under one roof, it streamlines workflows, ensures consistency, and maximizes the effectiveness of creative campaigns across various channels.
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As demonstrated, Brand and product videos have the power to bring brands to life, showcase product features, and evoke emotions that resonate with viewers. Through compelling storytelling, visual elements, and engaging narratives, brand and product videos can capture attention, build brand affinity, and drive conversions effectively.
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Digital and social content holds immense power in today's world, serving as a bridge that connects brands with their audiences in real-time. Through engaging storytelling, interactive experiences, and targeted messaging, digital and social content can build communities, foster engagement, and drive meaningful conversations that shape brand perception and influence purchasing decisions.
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GATTACA CREATE can help you win presentations and pitches by crafting compelling visual presentations, creating persuasive pitch decks, and developing impactful storytelling narratives.
With our expertise in design, content creation, and strategic messaging, we ensure that your presentations stand out, resonate with your audience, and effectively communicate your value proposition, ultimately increasing your chances of success.
Working with Gattaca has been exceptional. They were able to produce high quality content in a short timeframe, which is ideal in a fast paced environment. Their communication and process from A to Z, was impressive. They involved me at every stage, ensuring every detail was included, and made suggestions to improve the outcome, which I appreciated. The team are experts and I am now working with them globally on a regular basis, due to their output and professionalism.
Sophie Neate — Global Head of Digital Marketing and Content Service Division, Electrification
