04 - Convert Commercial Opportunity

Sales Enablement & Commercial Performance

We build the sales narratives, tools, and commercial systems that turn buyer interest into closed deals — so your teams articulate value clearly, champions win internally, and complex opportunities convert at higher rates with less discounting.

What we deliver

  • Enterprise sales narratives and pitch systems

  • Capital narratives and investor presentation systems

  • Proposal and deck systems built for decision rooms

  • Objection handling frameworks

  • Customer journey optimisation

  • Fractional sales and revenue operations leadership

04 

CASE STUDY

Case Study: Facteon Advanced Manufacturing

Facteon is a frontier hardware and advanced manufacturing technology company delivering intelligent automation solutions for complex industrial environments.

The Challenge Facteon had superior technology and was generating strong early interest from enterprise prospects, but they were only closing around 30% of competitive deals. Their sales team struggled to clearly articulate value and maintain momentum through complex decision processes.

Gattaca’s Work We redesigned their enterprise sales narrative, built a modular proposal system, and created a compelling video-based sales series that brought their advanced manufacturing technology to life. We also delivered thought-leadership assets and equipped their team with sharper commercial tools.

The Outcome The strengthened sales assets and narratives dramatically improved commercial performance.

Result: Global win rate increased to 68% in competitive deals, sales cycles shortened by 41%, and they secured two major enterprise contracts within 90 days.

“Gattaca Consulting Group are exceptional to work with. We consider them a partner in our business and an extension of our team. They’re willing to meet tight deadlines, take ownership of projects and are committed to delivering excellence and quality. … Gattaca innovate and co-create with their clients delivering over and beyond what’s required. If you’re looking for a reliable partner who takes ownership, making it their priority to truly understand your business and is committed to YOUR success, choose Gattaca!”

— Leadership, Facteon Advanced Manufacturing

“Interest gets you into the pipeline - but closing is what moves the number.

We work hands-on with your sales teams, founders, and commercial leaders to build and launch high-velocity sales campaigns. We coach them on value selling, sharpen champion stories, create airtight sales narratives, and build the tools that help deals accelerate through the late stages.

When your team can consistently articulate why you’re the lowest-risk, highest-value choice, win rates go up, sales cycles compress, and forecast accuracy improves. That’s the commercial edge we deliver.”

Phil Presnall

Head of Commercial Performance

We believe winning attention is only half the battle. Deals are won or lost in the late stages, when value must be crystal clear, risk feels manageable, and your champions have the stories and tools they need to win internally.

Most companies reach the final table with strong pipeline momentum but fuzzy articulation. Procurement stalls. Champions lose conviction. The proposal fails to close the room.

We work hands-on with your sales teams, founders, and commercial leaders to build and launch high-velocity sales campaigns. We coach them on value selling, sharpen champion stories, create airtight sales narratives, and build the proposal systems and objection frameworks that turn complex technology into buyer certainty.

The result: faster sales cycles, higher win rates, better forecast accuracy, and less discounting.

This is where positioning and proof become real revenue.