WORKING WITH GATTACA
Clients arrive at different stages of clarity. We meet them where they are.
Gattaca is a strategic positioning practice for founders and leadership teams navigating complex commercial terrain. The entry point doesn't matter. What matters is where the work takes you.
HOW TO BEGIN
Three doors. One house.
Most engagements start in one of three places. None is better than the others they just reflect where you are right now.
DOOR 01
Ready to activate
"We know what we need. We need it done at the right level."
Clear strategy. Defined brief. You need execution with senior strategic oversight not a production house that takes orders.
Enter via scoping conversation → Activated Delivery
THE SERVICE STACK
DOOR 02
Partially clear
"We know roughly what we want , but something keeps stalling."
You have direction but something is stuck, a deal that won't close, messaging that doesn't land, a narrative that feels off. Enter via a light diagnostic conversation.
Light diagnostic → Strategic Retainer — most common entry
DOOR 03
Genuinely uncertain
"We know something is wrong. We don't know what."
The problem feels real but the source isn't clear. You need diagnosis before strategy, and strategy before execution. Start with the Belief Audit.
Belief Audit → everything else follows — highest
Three layers. Accessible from all three doors.
The stack is the same regardless of how you enter. What changes is where you start, and how fast you move through it.
Belief Audit NZD $3,500 – $7500
Fixed fee. Half day.
Fixed fee. Half day.
"Before we build anything, we find what's actually blocking you."
A structured half-day that identifies the dominant force of friction in your buyer's decision — psychological, economic, political, or process. You leave with a Forge Blueprint: prioritised interventions and clear strategic direction. Most clients discover the barrier is not what they thought. Always leads to a recommended next step.
HOW WE WORK
Diagnosis first.
Everything else follows.
Most firms start with execution. We start with diagnosis, because the wrong execution, delivered brilliantly, makes the real problem worse.
Layer 01 — Diagnose
Find what’s actually blocking the deal
AI-assisted analysis of deal cycles, stakeholder dynamics, and buyer psychology. In a half-day Belief Audit, we pinpoint the dominant force of friction (psychological, economic, political, or process) and deliver a Forge Blueprint with prioritised interventions and hero story hooks. Most clients discover the barrier is not what they thought.
Layer 02 — Architect
Create conditions where commitment feels safe
We build the belief architecture — the strategic foundation that makes commitment feel safe and rational. This includes distinctive brand positioning, founder voice, narrative platforms, stakeholder alignment, and de-risked messaging that works for both humans and agentic systems.
Layer 03 — Convert
Produce assets engineered to move specific decisions
Hero films, campaigns, pitch collateral — all built from the diagnosis. Every asset has one job: shift one force of friction at one specific moment in the buyer's journey.
OUR ENGAGEMENTS
Six ways forward.
One continuous logic.
Every engagement - from a half-day audit to a sustained momentum retainer - is built from the same diagnostic foundation. The scope changes. The rigor doesn't.
TARGETED INTERVENTIONS
Precision Briefs
Fast, fixed-fee deliverables grounded in the same belief architecture:
- Hero & brand films
- Animation & explainer series
- Thought leadership & executive positioning
- Brand & employer value propositions
- Campaign launch content
- Sales enablement & pitch collateral
DIAGNOSTIC
Belief Audit
When you need to know what's actually blocking the deal
Half-day diagnostic that reveals what’s actually blocking adoption and hands you immediate, actionable direction.
STRATEGIC FOUNDATION
Brand Narrative Forge
Full strategic narrative platform and category-defining positioning.
We architect the intellectual and emotional infrastructure that makes your innovation feel inevitable.
AUTHORITY
REPUTATION & POSITIONING ARCHITECTURE
Build authority, trust, and reputation systems that open doors, strengthen employer brand, and align internal culture with external promise (includes EVP and executive positioning).
NARRATIVE & MOMENTUM ASSETS
MARKET MOMENTUM
When you need assets that move specific decisions
Hero films, animated explainer series, founder reels, pitch visuals, and sales enablement, all designed to shift specific psychological states and accelerate decisions.
SUSTAINED MOMENTUM
Story Ignition Retainer
Ongoing quarterly support to keep your belief architecture sharp as technology and markets evolve. Fresh narratives, new assets, and sustained amplification.
WHO WE WORK WITH
Three markets.
MARKET 01
Frontier tech startups
The premature legitimacy problem
Your buyers believe in your technology, but they can’t yet afford to be seen believing. The category is unproven, and the line between being visionary and being naive is razor-thin.
Unlock: Make waiting feel riskier than moving — create the conditions where early adoption feels safe, rational, and inevitable.
MARKET 02
Enterprise scaleups
The Internal Adoption Problem
The champion is sold. The technology works. But between demo and contract, deals stall amid CFO scrutiny, CIO priorities, risk committees, and competing internal agendas.
Unlock: You’ve won the room — we help you win the building, aligning every human and agentic stakeholder so commitment becomes safe and inevitable
MARKET 03
Challenger tech brands
The category imprisonment problem
You're already known but for the wrong thing. Filed in a mental folder that limits your addressable market, constrains your pricing, and makes certain conversations structurally difficult to have.
Unlock: Stop competing in someone else's category. Build your own.
SECTOR EXPERIENCE
Agri-Tech
Energy & Electrification
Healthcare & Biotech
Robotics
Transport & Logistics
Industrial & Saas Tech