Relationship Services

Employer Brand & EVP

If you want top talent, stop selling jobs. Start telling the truth!

Top people aren’t chasing ping pong tables, beanbags or another beige job description. They want a clear mission. A team with guts. A place where their work means something.

We help you figure out exactly what makes your business worth working for — and then we say it straight.

Here’s what we do (no fluff):

We don’t just create content—we build employer brand strategies that attract and retain the right people.

1. Audit What’s Real

We dig deep. No guesswork. We talk to your people, look at your culture, and find out what actually makes your workplace tick. The good, the bad, and the stuff you’re too close to see.

  • We start with deep-dive sessions to uncover:

  • What makes your company a great place to work?

  • How do employees and candidates perceive your brand today?

  • What messaging will resonate with the talent you want to attract?

Through research, workshops, and competitive analysis, we shape a clear, compelling employer value proposition (EVP) that forms the foundation of your talent strategy.

2. Define Your EVP

This isn’t corporate wallpaper. Your Employer Value Proposition is the reason people join — and stay. We help you craft a clear, honest, and compelling EVP that makes the right people lean in and the wrong ones walk away (good).

Once we have the strategy, we craft messaging that speaks directly to your ideal candidates.


Brand Storytelling: Align your employer brand with your company’s mission and culture.
Talent Positioning : Define what sets you apart from competitors.
Content Frameworks : Build a narrative that flows seamlessly across platforms.

3. Bring Your Employer Brand to Life

Once we know who you are, we help you say it — on your careers site, in your job ads, on LinkedIn, wherever it matters. No jargon. No clichés. Just a strong message that cuts through.

We bring your employer brand to life through targeted content and digital storytelling:

Video & Digital Content – Show, don’t tell, what makes your workplace exceptional.

Social & Paid Media – Deliver high-impact messaging where top talent engages.

Podcasts & Thought Leadership – Position your company as an employer of choice.

Why it works

Because people can smell bullshit a mile away. If your employer brand isn’t grounded in truth, you’ll attract the wrong crowd — or worse, no one at all.

We help you:

  • Attract people who give a damn

  • Stand out in a sea of sameness

  • Keep your top talent engaged and aligned with your mission

Ready to stop blending in?

Let’s build an employer brand that actually means something.

Get in touch – no forms, no fluff. Just a conversation.